Flores Lako Lako

client

Flores Lako Lako Tour Company

service name

01.

Intro of case

In an era where travel is about meaningful experiences, Flores Lako Lako stands out by offering deeply rooted, locally-guided adventures across Flores Island. The website was crafted to reflect their mission: connecting travelers with the heart of Flores through immersive overland journeys. Our goal was to create a digital platform that feels personal, warm, and culturally rich—mirroring the experience of walking alongside a local friend. From story-driven visuals to intuitive navigation, every element was designed to support user engagement while reinforcing Lako Lako’s identity as a trusted, authentic travel companion.

Understanding User Needs: I started by researching the travel behavior of Flores Lako Lako’s target audience—adventure seekers looking for authentic cultural experiences in Flores. Through competitor analysis, i uncovered key motivations, pain points, and expectations from a travel website serving a niche, community-based tourism model.

Persona Creation: Based on the research, we develop user personas that represent your target audience, ensuring the design aligns with their expectations and goals.

Customer Journey Mapping: We map out the entire user journey, from initial awareness to post-interaction, to ensure we address every touchpoint for a seamless experience.

Low-Fidelity Wireframes: Our team creates wireframes that outline the structure of each page or screen, focusing on layout and functionality without getting into visual details.

02.

Work challenges

In developing the Flores Lako Lako website, our main challenge was to create a digital platform that not only reflects the brand’s cultural identity but also delivers a seamless user experience for a diverse audience, from local travelers to international explorers. The key challenges included:

Stands out with a unique, user-friendly, & fully responsive.

Ensuring effortless navigation so that users can easily find tours, destinations, and booking information without confusion.

Structuring and organizing content effectively to balance storytelling, visuals, and essential travel details.

Focusing on simplicity and clarity in design, ensuring that the website remains intuitive even for first-time visitors.

03.

Main result

Through in-depth research and a user-centered design approach, we delivered a website that authentically represents Flores Lako Lako’s identity while providing a seamless browsing and booking experience. The process began with understanding the brand’s goals and the needs of its target audience, followed by developing a clear UX strategy, mapping the customer journey, and creating wireframes. We then built and tested prototypes with real users, refining the design for clarity, functionality, and responsiveness. The final product is a visually captivating, mobile-friendly platform that blends storytelling with practical travel information—making it easy for visitors to explore and book their Flores adventures.

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